Life is about setting your priorities. If you need new customers, the number one priority of your web site should be it's rankings in the major search engines. If you meet with an Indiana Web Design consultant you will notice that nearly every paragraph of your discussion someone touches back to the concept of search engine optimization. That is because the top presentation and functionality requests from clients that do not understand search engines are diametrically opposed to attaining good search engine rankings. Sometimes this phenomena is so strong that if we didn't know better we would think that these folks were trying to screw their business right back into the seventh century.